Six sides of monday

In 2008 INNIKI alongside with two other artists got the mission to make an interpretation of ‘S Max Mara’s “the Cube” concept, a multi-transformable jacket that comes in a cube-shaped bag. The only condition was that the interpretation should show many different sides of something. http://www.welcomethecube.com/

 

2 min 13 sec commercial, 2008
Client: ‘S Max Mara
Agency: Giovanni Bianco Studio 65, New York
Director: Annika Bergström, INNIKI

Posted on 09 October 2010

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